What does your current product portfolio look like?
We analyze your portfolio according to market development and trends.
We restructure your portfolio, optimize it, and fill any empty gaps.
Are there too many products?
Are products or product lines missing?
How profitable is your portfolio?
We take care of answering these questions for you.
ASSORTMENT & BRAND STRATEGY
What does your current product portfolio look like?
After determining what your portfolio needs, the next question is:
How are you going to market it?
Whether name brand or not, you need a brand strategy. Sometimes it makes sense to have a single brand. Sometimes your client structure requires multiple brands. Sometimes your assortment is right, but timing is missing. Sometimes timing is right, but execution fails.
We will not only deliver products, but consider all the different factors that will make it a success or not.
SOURCING & PROCUREMENT OPTIMIZATION
Regardless of your target segment or market, we achieve cost reduction through supplier screening and selection. In this process, we include some of our trusted long-term suppliers to match your specific supplier criteria.
Our goal: to ensure competitive prices and superior quality than your competitors.
ARTS & PACKAGIN DESING
We have an own design agency with over 1000 products designed and successfully launched.
Our knowledge about printing methods, surfaces, and colors makes us your perfect partner to ensure accurate, faultless packaging design & printing.
Label design
Cardboard printing
3D visualization (e.g. for banners)
3D mockup printing
Dummy products
Special packagings
Etc.
QUALITY MANAGEMENT & CONTROL
We ensure constant or improved quality over time as well as product redesign, improvement, and new launches.
For the premium segment, we focus on R&D. For middle segment products, we aim for quality similar to premium products with prices slightly above the mass market level.
Finally, we make sure that the needed product documentation is complete and correct.